We pay uncompromising attention to product design from the very earliest stages of any project. 

All new FW products have to pass a rigorous internal stage gate procedure. Naturally, this involves the industry-standard regulatory requirements, and commercial prerequisites. At First Water, though, we impose on ourselves three further demands:

  1. a relevant and easy-to-demonstrate benefit over comparatively-priced products 
  2. a compelling aesthetic quality, and
  3. patent protection.

At any time, each member of our development team will be involved in several diverse projects concurrently. This exposure to a variety of markets, customers and design challenges helps to encourage innovative thinking and to enhance our rate of learning.